I wanted to share some influencers who’s style inspired me to create this application. They promote their beliefs through their instagram platform to discuss the culture, sustainability, and what goes on within the industry. For example, Avery and Kailee are dating and created the brand called STAATS Ballet which is made semi sustainable. Wesley Wheeler reworks vintage items to make them brand new, taking what we already have and creating the new. I recently interviewed Cole, and discussed the culture within archive wear within Los Angeles. I looked in the trunk of his car to see just bags full of collectable designer items, from just monogram dior bags to an unrecognizable fake Rick Owens fur bunny that he was scammed with (a norm in the life of an archive seller). Reese and her twin sister are a big part of the fashion industry, as influencers they are invited to shows, and to promote not only high fashion brands, but vintage as well; showing that we don’t need to purchase everything brand new. Finally, a CSM Alumni, Brenda has actually spoken out about her perspective of sustainability (through the lense of an influencer), asking PR companies to stop sending her items as it is unnecessary, and an excess of production that she does not want to promote or be a part of. From 2k to 280k, these young adults are taking a stand on the culture within fashion currently, sharing their views to their followers to hopefully impact their future decisions positively.
Visiting the Broad for Font Inspiration
I went to the BROAD museum in Los Angeles, California to gain some inspiration for the new rebranding logo of YOUNIFORM as well as color schemes. I looked at typography work through painted font by artists such as Ed Ruscha and Barbra Kruger. I was drawn to the simplicity of Ed Ruscha’s work, focusing on curves and color tones to express extreme emotion through simple words.