Primary and Secondary Research

In my Presentation / PDF Final Outcome, I decided to share some of my favorite books I had read during the break when I focused on secondary textual analysis / research. I enjoyed This is not a T-shirt the most as I visited the Hundreds office during my trip and went to their holiday party in Los Angeles. It was the most inspiring and I’d love to email Bobby Hundreds when I am home and continue this process to hopefully interview him as he reminded me of my love for street style as a multicultural melting pot of rebellion.

I also decided to insert my primary research of ethnography, taking photos of the streetwear culture of Los Angeles on Fairfax and Melrose (popular streets for famous shops). I challenged myself by shooting on a film camera – something I hadn’t done since I was 18. I want to continue this journey of photography. Heres some other photos I took when interviewing potential users who shop archive and elevated streetwear.

Justin at the Hundreds offices in Vernon, CA
Cole on Melrose
Maisey in DTLA
Brandon and his GF on Sawtelle
FAIRFAX AVE CULTURE
Maisey and her Dog in DTLA
Justin outside the Hundreds offices
Eli in front of the Roxy Bar on Sunset Strip

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