When beginning my rebranding deck, I wanted to go back and ask myself..what actually goes into a branding deck? I grew up watching my mother doing it as an art director, but what content actually makes up a deck? So I broke it down through researching brand identity as well as UX branding. I looked at big brand’s style guides to make sure I was ticking off all of the checklists as well.
What goes inside?: A mission statement, buyer persona, color palette, Editorial Style guide, typography, Our Holistic Vision, Approach, Key values, Goal of rebranding, buyer persona, Symbol / emblem / letter mark / logotype / combination mark, Descriptor keywords, brand keywords, brand plus keywords, slogans, brand interactive elements, brand ambassadors, etc.
When it comes to UI style guides, typography scheme, responsive layouts, color palette, buttons visualizations, spacing and positioning for design low res wireframes are important to include.