I decided to host a digital focus group pertaining my mobile application through its functionality and design presented to potential users. I asked them about what features they would use, what kind of fashion they were drawn to, etc. To make it a fair focus group I reached out and created a post on the Facebook group High Fashion Talk, as those interested in archival and elevated streetwear would be my new target consumer based on the transition and maturity level. I had 4 individuals, 2 of which were women to partake. The results I got were interesting and were close to my educated assumptions.
The most interesting results are as follows. One girl said she is trying to buy more designer and sustainable items that are most expensive less often and tried to cut off fast fashion brands. Many mentioned luxury brands such as Rick Owens, Prada, Vetements, ACW and Kapital Country. They shopped off resale apps such as Grailed, Facebook, depop, eBay, Vestiaire, Heroine, etc. Many were drawn to @averyginsberg’s outfits (an influencer who I drew my color palette from) which reassured my choices as well as my direction into mature archival clothing rather than fast fashion streetwear like supreme.
They kept up with news once in a while, watched Youtube, and craved to chat one to one with each other. They felt groups were important to host discussion, and wanted to find a place to find fashion parties (to make the hunt easier). They created wishlists of items they were after. They wanted a way to find deals for luxury archive clothing as well as new pieces. They found inspiration on instagram accounts, pinterest, etc. They would love to create looks digitally before purchasing an item. They looked at the archive of their style through their instagram personal profile. They believe in stereotypes when it comes to elevated streetwear and fashion.
Overall in regards to the app, all said they would download it. Some features would not be used as much as others, but all were interesting to potential users for their aid in cultivating their style and education in fashion while creating community.
To see all outcomes, please request to be a part of the focus group: https://www.focusgroupit.com/groups/bc91ac37/questions/40195