Website vs. App: What Works?

We are in the current process of developing the back end. Luca my co-founder has told me that it is best to develop a website format and app format at the same time as it makes everything easier in the future. Jason and I are working on the design and UX journey of each feature to make sure everything makes sense.

As of right now the prioritizing of the features are as follows:

  1. Profile
  2. Inspo
  3. Events
  4. Chat
  5. Create
  6. News
  7. Entertain
  8. Wishlist
  9. Sell
  10. Shop

We are also looking at domain titles: We found the domain name www.youniformapp.com for £0.99 a year vs. www.youniform.global which is also available but it is £39 a year. Youniform.global maintains the branding, while youniformapp.com may come up faster for SEO, something we are trying to focus on to understand why the consumer will find and download the application.

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