After realizing and simplifying YOUNIFORM as a social networking app, our competitor market changed drastically. I decided to identify my competitors based on Media Houses as well as mobile applications. Here are the mobile applications:
Although Grailed is a marketplace application and we are a social networking one, their platform within Grailed is DRYCLEANONLY – an educational and community driven platform within Grailed. ‘Dry Clean Only, our exclusive editorial platform, provides unique perspective on designers, drops and more. From designer archives to celebrity closet sales, it’s your springboard to shop the best pieces on the planet.’
SLYDE: Slyde is a mobile application that is based around fashion. They want to treat your outfits the way they deserve to be treated – as artwork.Thousands of people will rate your outfits and give you the constructive feedback you deserve. There is a toplist in the app, showing the highest rated fits in the world. If you manage to get featured here, you’ll get more clout than you ever would anywhere else. The toplist also makes it pretty easy to spot trends, whether these are local or global. (This app is a competitor due to our Inspo page, but instead of pitting users against each other which can get tricky, we embrace with positive feedback)
NTWRK offers shoppable shows featuring the best brands and biggest names in pop culture in a mobile application. The app allows users to secure sneakers, streetwear, collectibles, and more during each episode. Products drop during each episode and are available exclusively on the app and website. The only similarities between YOUNIFORM and NTWRK that is concerning is the chat feature which connects users and the watch feature. The difference is that the content they produce is in-house.
MEDIA COMPETITORS
Highsnobiety is a media platform. They describe it as: “Highsnobiety is a brand dedicated to today’s generation of style-conscious individuals. Our scope encompasses everything from fashion, to sneakers, to design, music, and entertainment. In a world where being culture-obsessed has become the rule (not the exception), our mission is to turn curious outsiders into cultivated insiders.”
HYPEBEAST’s daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. HYPEBEAST has also ventured into making their own app and convention in NY.
Complex isn’t a magazine but a media based and entertainment company for youth culture. It reports on emerging trends in style, sneakers, food, music, sports and pop culture. They are famous for their sneaker shopping videos, and their convention that has connected a subculture in a physical space and the first of its kind for streetwear.