Within the luxury street wear community’s online presence, there is large meme culture. This is based on the age range of those who are a part of online facebook groups. Boys and girls as young as 15 converse online with those as old as their mid 40’s, to discuss the love of fashion and the history of street wear. There has always been a humor and lightness to this culture which translates into the online media of memes. Throughout my research into understanding my consumer, I created a mood board to breakdown of just a few memes of stereotypical groups of dress within this subculture. I have also attached a few memes that I believe relate to the more mature consumer and design I am trying to appeal to through the garments they tend to wear.