I have been reaching out to those 27,000 members within the online Facebook group ‘High Fashion Talk’ in order to directly talk to my future consumer, and gain insight on topics that relate to Youniform to gain feedback and new information. Originally this idea started as a test to see if people would even respond to my questions, and I have gained a large amount of feedback! I continued to do so each week, to see what the general public within this community had to say.
Sophie Bernard's Thought Process
