I’ve always been asked to continue to refine YOUNIFORM and question why it would fulfill the gap in the market and the best way to do so as a product: with every meeting I’ve had. After heavy discussion with my co-founder, we realized the shopping and marketplace aspect of YOUNIFORM doesn’t make sense with its values and message. It also technically would be extremely complicated due to our In-house coding. We decided to step away from the marketplace aspect, removing a large group of competitors such as Depop and second hand sites. Grailed is still a major competitor due to its educational and community aspect of ‘Dry Clean Only’. I recently had to send a breakdown of the application to Ammolite – a production and creative company I am going to intern for. The founder was so excited to see what this application can do! Here is a newly refined breakdown below:
As I have to pitch write a blurb of what YOUNIFORM is: I challenge myself to do it every few weeks (due to my workload) and here is the most recent one that I have been sending out to people.
For those who are fashion conscious within the elevated streetwear subculture, they have hit a wall creatively with Instagram. For those who are fashion curious and want to get involved, they don’t know how to, or where to begin. There is a gap within this Gen-Z subculture to create a safe space for the online community.
@youniform.global is an extremely personalized mobile social networking application, as a one-stop-shop for everything related to elevated streetwear. It connects and educates the online community. Youniform provides features such as: outfit inspiration, news and videos, discussions, and more. The user’s profile creates a timeline to archive and document the user’s journey with their personal style.