As I watch YouTube videos from influencers that are categorized as minimal luxury street wear enthusiasts, I have gained a sense of understanding within their liked design elements as well as color scheme. I pulled some of their outfit pictures posted on instagram as reference, and tried to create a new rebranding color scheme. I looked at Avery Ginsberg and Kailee McKenzie, the couple who started STAATSBALLET- a sustainable clothing brand. I also looked at Jakob Hetzer, who is beloved by companies like GRAILED and has created his own clothing line called Jakob Hetzer Archive. Someone who is a YouTuber that has a more modern approach to the archive market is @Whoisjacov- an instagram influencer who shows his DIY aesthetic through YouTube as well.