Digital Focus Group Questions

What brands do you shop for? 
What brands do you wish you could buy? 
How do you purchase items? (in store/ online) (on websites / apps)?What music artists do you tend to listen to?

Are you inspired by ‘fit’ pictures? 
Please choose 3 you are drawn to, and explain why or why not!

Is community important to you in regards to fashion to find like minded individuals?

Do you enjoy using facebook groups to be a part of discussion?

What other Facebook fashion groups are you a part of?

Do you wish they were all in one place so you could find them easier?

Do you connect your Instagram account or spotify account to other apps?

Do you believe streetwear and luxury fashion are converging?

Do you shop archival fashion?

How do you use Instagram in relation to fashion and luxury streetwear?

Do you watch Youtube Videos related to fashion and luxury streetwear? 

Would you use a platform that personalizes what fashion youtube you would watch? Would this excite you?

Do you follow news articles from platforms such as Highsnobiety, Hypebeast, Vogue, etc? What news do you use?

Would you live chat with other individuals in a group setting to host discussions about luxury streetwear and fashion?

Do you attend fashion events? Are they hard to find?

Do you wish there were more?

Do you sell clothing? 

Where do you sell it? 

Do you wish you could manage a selling post across various marketplaces?

Do you ever create wishlists of what you are looking to purchase in regards to fashion?

Do you utilize websites that show you the best places to purchase that item for a lower price such as shopstyle, etc? If not what else do you use?

Where do you gain inspiration for your looks? What social media do you use for it if you do? 

Do you follow specific accounts? If so, please write them.

Do you put outfits together before you wear them? Do you plan your looks?

Do you wish there was a way to do this digitally?

Do you ever look at the way you used to dress?

Do you wish there was a place where you could see how your style has changed?

Would this interest you?

Do you believe individuals are stereotyped by what they wear?

Do you shop archival fashion? Do you shop high fashion brand new? Do you shop luxury streetwear? Do you believe people are a certain way because they purchase clothing from these departments?

What do you think of the original walkthrough (before rebranding) of this application? 

Would you use it? 

Do you think there are too many features?

What feature would you use?

What would you not use?

Would you download it?

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