I recently went to visit the Dazed offices at the Strand to meet with Ahmad to discuss the social media strategy and overall storytelling of the branding within YOUNIFORM. We went over thinking of the Unique Selling Point of the app, something that has been running through my mind recently – with all these features what is the idea we are pushing? – Community, shopping, or education? I realized throughout this journey my application is changing and evolving through this academic theoretical research. My unique selling point to its core is that this identifies as a social networking application, that connects a community online, that educates and challenges the user to explore their personal identity through dress.
After having a meeting with my tech co-founder Luca and my UX designer Jason, we are trying to see if the shopping feature is an actual possibility as it is hard to link all of these items within the application. It may have to come in a later version.